$11.5 Billion U.S. Mobile Phones in 2007, Says NPD Group
Record 4Q drives total new phone sales in 2007 to more than 146
million units:According to The NPD Group, a leading consumer and retail information company, mobile phone sales to consumers in the U.S. reached 146 million units by the end of 2007. NPD estimates total 2007 consumer sales of $11.5 billion, after rebates and promotions.
According to NPD's Mobile Phone Track consumer survey, Motorola continued its dominance of new phone sales in the U.S. market in 2007; however, unit sales comprised just 32 percent of sales in 2007, which is down just slightly from 33 percent in 2006. And while Motorola boasts the two top-selling handsets in Q4 2007, phones from LG, Samsung and Apple rounded out the top 5 models by number of units sold during that quarter.
Following is the breakdown of top four manufacturers' unit share of new handset sales in 2006 versus 2007:
| Manufacturer: | Share 2006: | Share 2007: | |||
|
|
Motorola | 33% | 32% | ||
|
|
Samsung |
|
14% |
|
17% |
|
|
LG |
|
16% |
|
16% |
|
|
Nokia |
|
15% |
|
10% |
|
|
Sanyo |
|
4% |
|
4% |
Smartphones in Q4 2007 accounted for 12 percent of unit sales
Smartphones showed tremendous growth this year. Comprising just 6 percent of handset sales in Q4 2006, they represented 12 percent of sales in Q4 2007. Similarly, music-enabled devices have increased significantly, from 34 percent during Q4 2006 to 48 percent during Q4 2007. Coupled with the growth in music capable phones, devices that support removable memory sales grew from just 22 percent in Q4 2006 to 33 percent in Q4 2007.
"The mobile phone continues to grow as a key
part of consumers' digital lives."
said Ross Rubin, director of industry analysis for The NPD Group. "More
consumers are relying on cell phones as their only phones and are
willing to invest in their functionality and expression of style."
"Last year's introduction of the iPhone established a new level for matching functionality with fashion. In 2008, the handset industry is rising to the opportunity of higher-speed networks with devices that feature enhanced input methods and larger screens. These handsets will set the stage for the best wireless Web and media experiences that consumers have ever had," said Rubin.
Methodology: The NPD Group compiles and analyzes mobile device sales data based on more than 150,000 completed online consumer research surveys each month. Surveys were based on a nationally balanced and demographically representative sample, and results are projected to represent the entire population of U.S. consumers.
About The NPD Group, Inc.
The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 1,600 manufacturers, retailers, and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels. NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising, and other functions. Information is available for the following industry sectors: automotive, beauty, commercial technology, consumer technology, entertainment, fashion, food and beverage, foodservice, home, office supplies, software, sports, toys, and wireless. For more information, visit http://www.npd.com/.
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