MobiTV Trials Interactive Apps Using A-VSB Open Standard

MobiTV revealed that it will be participating in and providing interactive capabilities for the consumer trials also announced today by the A-VSB Initiative. The consumer trials are planned for later in 2008 in one or more U.S. markets and will illustrate the business opportunities that A-VSB powered mobile TV can provide to the television ecosystem.

A-VSB is a proposed open standard and backward-compatible enhancement of the existing U.S. digital TV broadcasting system. It includes the A-VSB physical layer and global standard OMA BCAST application layer for mobile broadcasting, showing live local and national content as well as providing interactivity. A-VSB has been proposed to the ATSC for its upcoming mobile and handheld standard ATSC-M/H.

As a founding member of the A-VSB Initiative, MobiTV believes that a rich and ubiquitous interactive application framework will provide an unrivaled user experience for the ATSC-M/H system, allowing for the creation of elegant user experiences enhancing the broadcast video stream.