43 Billion Text Messages, Verifies VeriSign
VeriSign, Inc, a provider of digital infrastructure for the networked world, announced that its Mobile Messaging Index for Q1 2008 indicates single-day and quarterly mobile messaging records have been broken. In addition, the numbers strongly suggest that the annual mobile messaging record will be shattered in 2008.
VeriSign’s combined mobile messaging networks enabled more than 43 billion messages in Q1 2008, up more than 34 percent from Q4 2007 and an increase of approximately 154 percent from Q1 2007. That total includes a single-day record 538 million SMS messages on Valentine’s Day handled by VeriSign’s network alone. Based on that number, VeriSign estimates roughly 2.12 billion mobile messages were exchanged across all networks on Valentine’s Day.
Annual mobile messaging records for totals and revenue, set in 2007, are almost certain to be eclipsed. As the use of mobile messaging continues to skyrocket, the annual record VeriSign set in 2007 — over 96 billion mobile messages handled — could be surpassed by the end of Q3 2008. As of March 31, VeriSign already had handled 45 percent as many mobile messages this year as it did in all of 2007. In doing so, VeriSign enabled more than $1.6 billion in revenue in Q1 2008 for mobile messaging customers worldwide — one-third the total revenue enabled by VeriSign in this market in all of 2007.
“Wireless subscribers continue to adopt mobile messaging in remarkable numbers as their preferred method for all types of instant communication,” said Charles Landry, vice president of global messaging services, VeriSign’s Messaging and Mobile Media division. “While the marked rise in message volume on holidays such as Valentine’s Day illustrate how consumers increasingly rely on their mobile device to communicate instantly on special days, the continued growth of messaging overall reveals that consumers’ ongoing transition to digital solutions is just as revolutionary on an average day.”
Landry said he expects future growth in traffic volume to be fueled by a range of factors, including migration towards the unlimited voice and data plans by the operators and expansions in both global enterprises and mobile banking services.
Aside from the holiday spikes, VeriSign figures revealed:
VeriSign’s Messaging and Mobile Media division boasts a unique view to mobile messaging statistics. By powering inter-carrier mobile messaging for seven of the top 10 wireless carriers in North America and delivering messages and content for global content providers, brands, and enterprises, VeriSign’s combined mobile messaging networks (P2P and A2P) connect to more than 500 carriers and reach more than 2 billion wireless subscribers.
To view the full Index, please visit http://www.verisign.com/static/043711.pdf.
Categories
research0 TrackBacks
Listed below are links to blogs that reference this entry: 43 Billion Text Messages, Verifies VeriSign.
TrackBack URL for this entry: http://www.wirelessandmobilenews.com/mt/mt-tb.cgi/988
Leave a comment