Dollar Value Menu RingTones from BK & Virgin

By Editor Wireless and Mobile News on May 1, 2008 12:45 PM

Virgin Mobile USA has teamed up with Burger King Corp. and Warner Music Group to bring music-loving customers more of the tones they want - at a price that will make mouths water. For a limited time, Virgin Mobile USA is bringing the popular BK Value Menu concept to the mobile channel, delivering a selection of hot ringtones from artists like Mana and Flo Rida at $1.00 a pop.

The Virgin Mobile Ringtone Value Menu powered by BURGER KING allows Virgin Mobile USA customers to choose from a list of available options via the VirginXL WAP deck or online at www.virginmobileusa.com for $1.00 each. The WMG artists featured were chosen to appeal to a wide range of music tastes and also include Buckcherry, Casa De Leones, Danity Kane, Estelle, War, Group 1 Crew, James Otto, Plies, and more.

“With prices going up on everything from gas to food, our customers are always looking for ways to save anywhere,” said Ron Faris, Director, Brand Development & Partnerships, Virgin Mobile USA. “Given that both Virgin Mobile and Burger King are committed to giving consumers value and choice for their dollar, this promotion is a perfect fit for our two brands.”

“We’re constantly looking for innovative ways to provide value and entertainment to our BURGER KING® guests,” explained Brian Gies, vice president of marketing impact, Burger King Corp. “The Virgin Mobile USA program provides us the opportunity to do both - offer customers popular music ringtones from major recording artists at a great price.”

“When the concept for an ad-supported ringtone promotion was first proposed, we jumped at the chance to participate with Virgin Mobile,” said Perry Bashkoff, Vice President, Digital Sales and Marketing, WEA Corp, WMG’s U.S. sales and retail marketing company. “We are always excited to experiment with our partners on new consumer offerings around our artists’ mobile products. Hopefully more advertisers will follow Burger King’s innovative lead so we can develop even more unique mobile music programs.”

The Virgin Mobile Ringtone Value Menu powered by BURGER KING is the latest innovation for Virgin Mobile USA in the broader mobile advertising and branding arena. Together with Burger King Corp. and Warner Music Group, Virgin Mobile USA has added another layer to their ongoing efforts of bringing more value to their customers. The company has more than 700,000 customers using its highly successful Sugar Mama program, allowing customers to “earn airtime in their spare time” by viewing customized ads online sponsored by well-known brands including Levi Strauss and U.S. Navy.

Burger King will be supporting marketing efforts for the promotion through sponsorship of WAP banner ads and SMS blasts to Virgin Mobile USA customers.

More information on the Virgin Mobile Ringtone Value Menu powered by BURGER KING®can be found at http://web.virginmobileusa.com/stuff/ringtone-value-menu.