Meffy Winners Announced

By Lynn Walford on May 9, 2008 12:59 PM | Permalink | Comments (0) | TrackBacks (0)

The Mobile Entertainment Forum (MEF) unveiled the winners of this year's Meffys awards at a gala dinner in Cannes. The Meffys, sponsored by Nokia were hosted by popular TV presenter and Gadget Show guru Suzi Perry.

The new categories of: Quality of Experience, Off-Deck Service, and, Emerging Markets were added this year.

This year's winners were selected from more than 200 submissions from 21 countries covering four continents, underlining the universal appeal of mobile entertainment.

Rimma Perelmuter, MEF Executive Director, said: "A focus on discoverability, interactivity, usability and affordability were the common strands shared by this year's winners. Above all, the companies selected by the Meffys judges clearly focused on putting the consumer first; attracting and entertaining subscribers though a variety of appealing offerings including innovative new ad-supported, communities and subscription-based models."

To see the winners and also rans, continue reading.

The Meffys 2008 Winners are:

The Games Award Winner: Nokia - “Hooked on: Creatures of the Deep” Shortlisted: Hands-On Mobile - “World Poker Tour: Texas Hold ‘Em 2” Konami Digital Entertainment - “Metal Gear Solid Mobile” Konami Digital Entertainment - “Pro Evolution Soccer 2008” Player X - “Hollywood Hospital”

The Music Service Award Winner: mBlox & Myxer - “Myxer Mobile Music” Shortlisted: Gracenote - “Gracenote Mobile Music Platform” Omnifone - “Vodafone MusicStation” Shazam - “Shazam iD” Sony Ericsson Mobile Communications - “TrackID” * The Artist Campaign Award Winner: Absolute Marketing & Distribution - “Wet Wet Wet SMS Pre-order Campaign”* Shortlisted: Mozes - “Rascal Flatts Mobile Campaign” Parlophone & New Visions - “Kylie Konnect” RCA Music Group - “Cassidy B.A.R.S. Campaign” Telenor - “Bigbang Fan Blog”

The TV & Video Service Award Winner: Rhythm NewMedia and 3UK - “Free Video on 3UK” Shortlisted: Clippz - “Clippz.com” inLive Interactive - “Interactive Mass Participation” Rubberduck Media Lab - “Studio 1: Mobile TV Platform” Vantrix - “Ad-Supported Video Weather Forecasts”

The Technology Innovation Award Winner: Zeemote - “Zeemote JS1 Controller” Shortlisted: Bango - “Bango Analytics” Kyte - “Kyte” MMCast - “MMCast” Qualcomm MEMS Technologies - “mirasol™ displays”

The Content Award Winner: Fun Little Movies - “Fun Little Movies Channel” Shortlisted: BBH - “Cippi’s Trump Selecta!” MTV Networks International - “Digital Originals” Orange Israel and Donna Productions - “Undercover” Yam112003 - “Quasi TG”

The Communities & UGC Award Winner: Flirtomatic - “Flirtomatic” Shortlisted: Dada - “Dada.net, Powered by Me” Gofresh - “itsmy.com” Juice Wireless - “JuiceCaster” UTEL - “Fotochat”

The Search & Discovery Award Winner: Gracenote - “Gracenote Mobile Music Platform” Shortlisted: AquaMobile - “Clic2C” JumpTap - “SmartComponents” kannuu - “kannuu” MCN - “Yahoo! Mobile Japan DigiCon Search”

The Marketing Campaign Award Winner: Orange - “Frank TV” Shortlisted: BBH - “Cippi’s Trump Selecta!” BBH - “Lynx Get In There” Orange - “Wannabe Wicked” Que Pasa Communications - “V Festival Cross Platform Project”

The Handset Application Award Winner: fring - “fring” Shortlisted: Handmark - “Pocket Express” Juice Wireless - “JuiceCaster” MMCast - “MMCast” Picsel Technologies - “Picsel CUI Browser”

Quality of Experience Award Winner: Zeemote - “Zeemote JS1 Controller” Shortlisted: News International - “Times Mobile” NXP Software - “SportsDJ” Picsel - “ePAGE/File Viewer” Surfkitchen - “Cincinnati Bell ‘My Phone’”

Off Deck Service Award Winner: Thumbplay - “Thumbplay” Shortlisted: Dada - “Dada.net for Web & Mobile” Hungama Mobile - “FTV” mywaves - “mywaves” Refresh Mobile - “Mippin”

The Emerging Markets Award Winner: Celtel/Zain & Inmobia Mobile Technology - “Rock Your World!” Shortlisted: Geodesic - “Mundu Radio: Comprehensive Internet Radio Solution” IMImobile - “IMImobile UnIspace” Tata Indicom & Opera Software - “Opera Mini for Low Cost Handsets” Telenor Serbia - “Telenor WAP Portal Project”

The Innovative Business Model Award Winner: MMCast - “MMCast” Shortlisted: Amobee - “Amobee Media Systems” Nokia - “N-Gage First Access” Reitek & Comdata - “Fiat Multi-channel Customer Caring” Yam112003 - “Quasi TG”

The Handset Award Winner: Nokia - “N95 8GB” Shortlisted: Motorola - “MOTO Z10” Samsung Electronics - “Soul SGH-U900” Sony Ericsson Italy - “Sony Ericsson W910i”

The Operator Award Winner: Orange - “Orange” Shortlisted: 3 UK - “3 UK” T-Mobile International - “T-Mobile’s web’n’walk 3.0”

The Meffys are supported by an impressive global array of media partners covering the mobile, entertainment and advertising industries.