PlayPhone & Pitch Entertainment Join Forces

“Pitch Entertainment Group is an innovative and market-leading global mobile entertainment company,” said Ron Czerny, founder and chief executive officer at PlayPhone. “Having their expertise in building direct-to-consumer services for international markets establishes PlayPhone as a true leader in creating and marketing compelling, localized mobile entertainment services across the globe.”

Pitch Entertainment Group is a global mobile entertainment company, headquartered in London, providing cutting-edge mobile phone content and mobile community solutions. It is led by chief executive officer Martin Bowley who, amongst many other roles, is the chairman of the British Television Advertising Awards, chairman of the British Television Craft Awards and served as the chief executive of Carlton Media managing and leading the television and cinema sales business.

“We are extremely delighted to become part of the PlayPhone family,” adds Bowley. “This merger takes us to the next level by allowing us to offer truly global and digital business to consumer initiatives with worthy client partners.”

This combination allows PlayPhone to offer expanded distribution for its top-tier content partners, which, in North America, currently include SONY BMG, EMI Group, Cartoon Network, Sega, Bandai, Disney, Glu Mobile, Konami, Vivendi Universal, Sony Pictures Entertainment, ABC Television, Platinum Studios and many more. It will also allow PlayPhone to extend its network of mobile content destinations to Europe and Asia.

PlayPhone gives consumers access to a new and exclusive media catalog spanning audio, video and gaming content from leading music labels and artists, game publishers and media companies. In addition to operating its consumer facing mobile destination at PlayPhone.com, it also powers mobile content destinations for entertainment and retail brands including Wal-Mart, ABC Television, Cartoon Network, Adult Swim, Sega, Real Networks, iPlay and many more. The international expansion of PlayPhone’s partner destinations has already started with the launch of Cartoon Network in Brazil, with additional partners in more territories to follow.