Cell Phone Signals to Contribute to Westwood One's Metro Traffic Data in September

As the leading provider of traffic information, Metro Traffic serves 129 markets with incident monitoring services covering more than 350,000 miles of roadway. AirSage, the only U.S. supplier of traffic data from cell phone signaling systems, compiles and analyzes the anonymous real-time experiences of tens of millions of drivers to report up-to-the-minute traffic flows and speeds. The combined offering, an industry milestone, will vastly expand coverage of secondary roadways and provide best-choice alternatives to minimize the hassles of daily commuting.

AirSage's proprietary software supplies speed, travel time and traffic-flow information for over 150,000 miles of roadway, including primary and alternate travel routes. This is a notable improvement over systems based on fixed-traffic data sensors that monitor real-time traffic for only about 7,000 miles of metropolitan interstates. By relying on the extensive presence of mobile communications technology, AirSage is also able to provide greater visibility into how the nations network of highways and arterials is performing and being used at different times of the day, month, and year.