The Interactive Advertising Bureau released "A Mobile Advertising Overview," a report about the mobile advertising platform that outlines a broad spectrum of opportunities for marketers and agencies.
The report
- Educates media companies, agencies, marketers and users about how advertising is currently implemented within the mobile platform
- Explores the mobile platform as a viable part of the interactive advertising ecosystem
- Includes case studies of mobile advertising campaigns
To download the full report, please go to www.iab.net/mobileplatform