The Interactive Advertising Bureau released "A Mobile Advertising
Overview," a report about the mobile advertising platform that outlines a
broad spectrum of opportunities for marketers and agencies.
- Educates media companies, agencies, marketers and users about how
advertising is currently implemented within the mobile platform
- Explores the mobile platform as a viable part of the interactive advertising
- Includes case studies of mobile advertising campaigns
To download the full report, please go to www.iab.net/mobileplatform