IAB Offers Mobile Advertising Report

The Interactive Advertising Bureau released "A Mobile Advertising Overview," a report about the mobile advertising platform that outlines a broad spectrum of opportunities for marketers and agencies.

The report:

• Educates media companies, agencies, marketers and users about how advertising is currently implemented within the mobile platform
• Explores the mobile platform as a viable part of the interactive advertising ecosystem
• Includes case studies of mobile advertising campaigns

To download the full report, please go to www.iab.net/mobileplatform