Virgin Mobile "Strip2Clothe" PR Campagin Disrobed While Homeless Clothed

A few weeks ago in order to raise money for homeless people without clothing, Vrigin Mobile launched Strip2Clothe saying that for each strip video (of de-clothing) they would donate an article of clothing to a charity and another for each viewing with the motto,  "Someone out there needs clothes more than you."

The site was a big worry for parents who thought that their teenagers under 18 would strip, unzip and not reveal their real age. Although Virgin said that they did screen to see if strippers were over 18.  Non-profits also objected to the methodology and some of the charity partners withdrew from the program.

Virgin Monday, has changed the name"Blank2Clothe." By submitting any kind of talent video, Juggle2Clothe, Dance2 clothe etc., clothing will be donated. Videos that receive more views will generate more clothing donations.