Best Buy Mobile Expansion Increases Multimedia Phone Buys 10X

By Editor Wireless and Mobile News on August 7, 2008 12:31 PM

Best Buy has completed the nationwide rollout of Best Buy Mobile coverting 965 U.S. stores to Best Buy Mobile with a large choice of mobile phones, plans and accessories. Customers have responded positively to the new mobile phone experience, as stores converted to Best Buy Mobile have seen a 10x year-over-year increase in higher-end, multimedia phone purchases, such as the Samsung Instinct from Sprint - offered exclusively at retail from Best Buy

Best Buy Mobile was created as a joint venture with leading U.K. mobile retailer CarPhone Warehouse

Best Buy Mobile locations feature more than 90 different handsets from nine carriers, and one of the widest assortments of accessories in retail. Employees undergo at least 80 hours of intensive training, as well as continuing education on mobile phone technology and trends. A part of customers' purchases is the Best Buy Mobile unique Walk Out Working program. Walk Out Working provides multimedia and smartphone set up and personalization - such as e-mail and data transfer - ensuring that the technology will be ready to use immediately.

In addition, the company has opened more than 15 stand-alone Best Buy Mobile stores in shopping areas that currently do not have a Best Buy presence, such as mall locations.