RipCode, Inc., mobile video infrastructure solutions, and Millennial Media,
Inc., mobile advertising, have partnered to provide advertisers and mobile
content publishers an integrated service featuring Millennial Media's ad
targeting and distribution system with RipCode's on-demand video transcoding
and delivery technology.
This deal will enable Millennial Media's advertiser clients to easily
integrate dynamic, visually rich video into their mobile ad campaigns delivered
across Millennial Media's industry-leading mobile advertising networks. RipCode
clients benefit through seamless inclusion of video advertising from top brands
and the best possible user experience, ensuring a profitable model for
providing engaging mobile video content to consumers.
Customizing each advertisement to a device-optimized format becomes critical
when considering the high degree of technical differentiation between device
attributes including screen resolution, codec implementation, and network
delivery protocols.
With RipCode, video files are optimized for delivery on-demand based on the
unique capabilities of a customer's mobile handset, a critical feature for
ensuring the best user experience and maximizing screen real estate for mobile
advertisers. Combined with Millennial Media's intelligent ad targeting, video
ads are paired with contextually relevant video content then seamlessly
delivered as a single stream with no re-buffering between the ad and the
requested content.
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