LiveWire and Virgin Mobile USA launched Ringback Playlist, enabling customers to access pre-selected content channels instead of choosing individual tracks for their ringback tone.

Ringback Playlist allows customers to personalize their cell phones by choosing their favorite music genre and category. Each time a call comes into a Virgin Mobile USA customer's handset, a different tune from the Ringback Playlist's selected "station" will be heard by the caller.  Ringback Playlists will be available by music genre, artist, or trend with additional personalization options that can be set based on the caller, the day of the week or time of day.

Virgin Mobile USA customers can choose from 12 different channels that feature five ringback selections each, such as pop, hip-hop, alternative, country, television and movie classics, the Virgin Mobile Festival* channel and additional Ringback Playlists being

Ringback Playlist will be offered to Virign Mobile USA customers for $3.49/month, plus a $1.49 monthly ringback subscription fee.

For more information about Ringback Playlists, please visit http://www.virginmobileusa.com/.