On the day before the election in November 2006, researchers sent text message voting reminders to over 4,000 mobile phone numbers chosen at random from a pool of over 8,000 mostly young people who had completed voter registration applications. Afterward, participants were matched to voter records to determine if they had voted in the election, and a sample was surveyed to gauge their reaction to the messages.
• Across the board, text message reminders increased the likelihood of an individual voting by 4.2 percentage points.
• Of the different messages tested, a short, to-the-point reminder was most effective, with a boost of nearly 5 percentage points.
• In a follow up survey, 59% of recipients reported that the reminder was helpful, versus only 23% who found it bothersome.
• Hispanics had especially positive feelings about the reminders.• At just $1.56 per additional vote generated, text messaging was extremely cost effectiv