Visa & Chase TXT Deals 2 Crd Holders in Phx & @ Diamonback Games

By Editor Wireless and Mobile News on August 22, 2008 12:05 PM

Visa and Chase announced a pilot that texts merchant offers directly to mobile devices of Chase credit and debit cardholders in the Phoenix metropolitan area.

The offers - from merchant discounts to specials - are tailored to match the personal interests selected by Chase cardholders and will be redeemable at the point of sale or the web site of more than 50 participating merchants.

Partnering with Chase in this trial, Visa is delivering merchant offers to mobile devices via short message service (SMS). Merchants participating in the pilot are Chico's FAS, Inc (brands Soma Intimates and White House|Black Market), Circle K, Macy's, Marriott, Old Navy, Papa John's Pizza and Robeks Juice.

Thanks to the Chase sponsorship of the Arizona Diamondbacks, baseball fans will receive special game-day offers when attending Major League Baseball games at Chase Field in Phoenix.

In this trial, select Chase Visa cardholders will be invited to participate in the program by mail, email, Chase ATM and the Chase.com website. Customers who aren't directly invited may still participate in the program by responding to marketing at Chase Field. In keeping with the mobile focus of the pilot, participants may enroll in the program online or through the SMS technology itself.

Chase and Visa will review the program in the fourth quarter to evaluate the impact of mobile offers on stakeholder interest, cardholder engagement, and card usage.