Ad Infuse Networks with GoTV Networks

By Contributor Wireless and Mobile News on September 12, 2008 1:51 PM

Ad Infuse, announced that GoTV Networks, selected Ad Infuse as its mobile advertising network. Through this partnership, GoTV's multi-platform mobile network will be ad-enabled and will offer cross-carrier, cross-platform mobile video advertising options, giving advertisers unique access to GoTV's extensive viewing audience. Ad Infuse's ad network will serve optimized multimedia advertisements that seamlessly integrate with GoTV's premium mobile video content, including its cutting-edge music offerings, to create an engaging, high-quality user experience.

GoTV is the leader in mobile music programming with the most music channels in the U.S. mobile marketplace, ranking in the top 10 of all music channels available from U.S. carriers. Ad Infuse's adInMotion platform will be utilized to dynamically insert mobile pre- and post-roll video advertisements in real-time into active video sessions. By serving all video advertisements through the adInMotion platform, GoTV will be able to provide personalized advertisements seamlessly to its viewers, while providing its signature multi-platform content and programming. Ad Infuse plans to service more than 10 million users per month through GoTV's inventory, making Ad Infuse one of the largest mobile video ad networks in the industry.

GoTV's distribution breadth and enabling technologies enable syndication of original and branded partner content to its mobile and broadband audiences. The company's distribution footprint includes direct relationships with U.S. carriers, which accounts for 90 percent of the 256 million subscribers in the U.S. across most mobile devices (Source: Q1 2008 CTIA and Industry Analysts), including Alltel, AT&T, Sprint (including Boost and Nextel), Verizon Wireless and Virgin Mobile. GoTV Productions, the company's wholly-owned production studio, develops more than 200 shows segments per month, and partners with leading advertising and brand partners to create critically-acclaimed original programming for broadband and mobile platforms through a family of music and news channels, interviews and exclusive behind-the-scenes footage.

"As consumption of mobile video continues to gain momentum, the user experience is paramount to its wide adoption in the marketplace," said Thomas N. Ellsworth, CEO of GoTV Networks. "Our partnership with Ad Infuse is the perfect fusion of premium video content and high-quality, relevant brand advertising that creates a seamless user experience for our viewing audience. Coupled with the development of our iPhone music applications, GoTV is continuing its leadership in the mobile market."

"Consumer demand for mobile content is high, and we are seeing this same demand from advertisers looking to reach consumers in innovative ways, utilizing all that the mobile web and devices have to offer," said Brian Cowley, president and CEO of Ad Infuse. "By working with Ad Infuse, GoTV will fully leverage the power of GoTV's mobile video experience to engage consumers, and create unique opportunities for advertisers to reach across GoTV's broad network and premium mobile content."