Microsoft to 2 Provide WAP Mobile Ads for CNBC

Microsoft and CNBCannounced that Microsoft will be the exclusive third-party provider of mobile WAP site display advertising to CNBC.com.

Advertisers will be able to take advantage of two premium mobile ad placements that conform to the Mobile Marketing Association's global standards and deliver a consistent and engaging experience for consumers. Ford Motor Co. is one of the first companies to launch a CNBC mobile advertising campaign in which Microsoft will serve mobile display ads.