More Texts than Voice Calls by US Mobile Users, Says Nielsen
The Nielsen Company's new figures show that the typical U.S. mobile subscriber now sends and receives more SMS text messages than they do mobile telephone calls.
As of Q2 2008, a typical U.S. mobile subscriber sends or receives 357 text messages per month, compared to placing or receiving 204 phone calls. Though the number of calls has remained relatively steady, the number of text messages is up 450% from just two years prior. Q2 2008 was the second consecutive quarter in which the average number of text messages sent was significantly higher than the average number of phone calls placed.
Average Number of Monthly Calls vs. Text Messages Among U.S. Wireless Subscribers |
||
|
Calls |
Texts |
Qtr 1, 2006 |
198 |
65 |
Qtr 2, 2006 |
216 |
79 |
Qtr 3, 2006 |
221 |
85 |
Qtr 4, 2006 |
213 |
108 |
Qtr 1, 2007 |
208 |
129 |
Qtr 2, 2007 |
228 |
172 |
Qtr 3, 2007 |
226 |
193 |
Qtr 4, 2007 |
213 |
218 |
Qtr 1, 2008 |
207 |
288 |
Qtr 2, 2008 |
204 |
357 |
Source: Nielsen Mobile |
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The insights come from Nielsen Mobile, a service of The Nielsen Company, which directly measures billing activity through an opt-in panel of more than 50,000 personally liable, postpaid U.S. mobile lines across the top four carriers. Through the billing data, Nielsen reports on everything from how many text messages subscribers send to what games and ringtones they download.
In addition to showing the trend of texts compared to calls, Nielsen's research shows that the typical U.S. teen mobile subscriber (ages 13-17) now sends or receives 1,742 text messages per month (compared to making or receiving 231 mobile phone calls).
Average Number of Monthly Calls vs. Text Messages Among U.S. Wireless Subscribers by Age (Q2 2008) |
||
Calls |
Texts |
|
All Subs |
204 |
357 |
12 & Under |
137 |
428 |
Ages 13-17 |
231 |
1742 |
Ages 18-24 |
265 |
790 |
Ages 25-34 |
239 |
331 |
Ages 35-44 |
223 |
236 |
Ages 45-54 |
193 |
128 |
Ages 55-64 |
145 |
38 |
Ages 65+ |
99 |
14 |
Source: Nielsen Mobile |
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