Sony Ericsson PlayNow Plus DRM Free Music Service

Sony Ericsson announced the launch of PlayNow plus music download service for Sony Ericsson customers, available for use on both phones and PCs. The service is due to launch commercially with Telenor in Sweden in the fourth quarter of this year, with further roll-outs around the world beginning in early 2009. A special edition of the Sony Ericsson W902 Walkman phone will be the first product released with an integrated PlayNow plus service.

PlayNow plus will guarantee truly unlimited, 'all-you-can-eat' access to millions of music tracks. While in the service, subscribers will be able to recommend their music tastes to others in the PlayNow plus community, and at the end of their contract they will keep a number of tracks-DRM-free-from their most played favorites.

PlayNow plus is designed as the world's easiest unlimited music service to manage as whatever you do on either your phone or your PC may be reflected on the other device. To add to the discovery and community aspects of PlayNow plus, TrackID charts, generated by Sony Ericsson consumers around the world, are also included. To kick-start the PlayNowplus experience right out of the box, Sony Ericsson plans to include, as part of the service, up to 1000 of recent popular tracks, both locally and globally, with each PlayNow plus phone.