Whoop Offers Mobile Content Thin Client and Delivery System
The Whoop Engine is a Software
as a Service (SaaS) platform with a thin-client software that
addresses the technology issues that have inhibited mobile initiatives.
As a hosted application, Whoop serves as a web destination where
subscribers can create and share rich media mobile applications, mobile web sites, and text communications.
On mobile devices, the Whoop Agent (thin client) is a mobile translator, interpreting content and rendering it with optimization for the device on which it's running. Ideal for mobile marketing, mobile entertainment, mobile communications, mobile commerce and mobile social networking, Whoop can reach billions of mobile phones on every network.
Major elements of the Whoop Engine are:
Whoop Creative Suite is a web-based publishing platform for the creation and sharing of mobile content and applications over virtually every wireless network;
Whoop Management System directs the delivery of just-the-right content to every handset and includes robust tracking, auditing, analytics and reporting; and
-- Whoop Agent is a small piece of software delivered wirelessly with requested content, and it acts as an interactive tuner and transmitter for engaging mobile experiences.
Available via subscription to companies, agencies and publishers, Whoop is conducting a limited roll-out of the Whoop Engine this month with broad, global availability planned in October, 2008.
To support development, marketing and sales, Whoop raised approximately $2 million from a handful of angel investors,
About Whoop. Delivered via a Web-based platform, Whoop makes it easy for everyone to create, publish and share text, mobile content or rich media to virtually every mobile device. http://www.whoopmobile.com.0 TrackBacks
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