$2000 Luxury Circular Cellular Aura Phone from Motorola

Inspired by luxury watches and handcrafted design, Motorola will offer the Aura with the the first circular display and a new sensory experience including that "feeling" of paying $2000 for a cell phone.

The news release for the Aura states:

The Swiss-made main bearing and more than 200 parts make a seamless opening for the handset. The quality of a photographic print is viewed  in the brilliant interplay of 16 million colors and 300 dpi resolution on the unique, round liquid-crystal display. Capped with a Grade 1, 62-carat sapphire crystal lens - one of the most scratch-resistant materials on earth - AURA is simply elegant.

The front piece of the phone takes nearly two weeks to create. In that time, the stainless steel is sculpted, electro and hand polished, chemically etched and PVD coated. The result is a finely finished product that withstands the test of time.