AT&T Online Experience Store Goes 3D

AT&T  launched its Online Experience Store allowing shoppers to "touch," experience and purchase wireless devices and services online. The digital storefront introduces a new 3-D shopping model.

When customers enter the Online Experience Store at www.att.com/onlineexperience, they will see a 3-D representation of an AT&T store layout, complete with a simulated Microsoft Surface unit. They can choose a guided video tour from AT&T "representatives" or explore the sights and sounds of the five stations independently.

The representatives are young and happy.  The presentations of the phone show the phone and mention the major features of the phones, but don't give reviews.

In each area, shoppers can also choose to view all related devices, launch a demo or purchase a device and corresponding service package.