Best Buy Opens 3 New Best Buy Mobile Stores

Best Buy is opening Best Buy Mobile stand-alone stores in  3 popular malls. The new Best Buy Mobile store incorporates:

• A specialized assortment of mobile products featuring mobile phones, ultra-portable notebook computers, mobile media devices and accessories
• Knowledgeable, non-commissioned associates including Geek Squad agents
• Best Buy Mobile's Walk-Out-Working program which provides multimedia and smart-phone set up
• Straight-forward pricing, including no rebates
• Product repairs, loaner phones, and additional services that keep the technologies up and running

At 3,000 square feet, the new Best Buy Mobile stores are double the size of the original stand-alone Best Buy Mobile stores, yet not as large as traditional Best Buy stores, which average about 40,000 square feet. The stores offer consumers impartial, informed advice in a boutique-like setting.

Stores will launch in three mall locations this month:

• The Mall of America in Bloomington, MN (Oct. 17)
• Fair Oaks Mall, in Fairfax, Va. (Oct. 17)
• Woodfield Mall, in Schaumburg, Ill. (Oct. 31)

Best Buy Mobile was created as a joint venture with leading U.K. mobile retailer The Carphone Warehouse Group (CPW) in 2006.