Cox Adds Wireless to Bundle with Sprint, Will Add Own 3G & 4G Later

By Contributor Wireless and Mobile News on October 27, 2008 12:18 PM

Cox Communications announced its plan to add wireless offerings to its bundle of digital cable, high-speed Internet and telephone in 2009. Today, more than 64% of Cox customers buy multiple services from Cox and one-third subscribe to all three products.

Cox will use the Nationwide Sprint Network to quickly enter the market in 2009. At the same time, Cox is concurrently building its own 3G wireless network for additional market launches in 2009. Cox will also test 4G technology utilizing LTE (long term evolution). Earlier this year, Cox joined CTIA (the international association for the wireless telecommunications industry), the Rural Cellular Association and CDMA Development Group (CDG).

In recent years, Cox successfully acquired wireless spectrum in Federal Communications Commission (FCC) Auctions. "We've already invested more than $500 million to acquire wireless spectrum and to develop the infrastructure and human resources needed to architect our own advanced wireless service," said Pat Esser, president of Cox Communications.

Cox research indicates that consumers want a simple and easy-to-use wireless service that will integrate easily with their lifestyle. Management and delivery of converged content is at the core of Cox's wireless strategy. Cox customers will be able to use their mobile phone to access television favorites, program their DVR, access content saved on their home computer and simplify their lives with enhanced voice features.