Hispanic Teen Mobile Growth Rate 2-3X of Overall Teens, Says MultiMedia Intelligence

By Reporter Wireless and Mobile News on October 7, 2008 12:32 PM

US Hispanic teens aged 12-17 represent 2.5 million subscribers, according to MultiMedia Intelligence. This is an increasingly important segment of wireless consumers, with a subscriber growth rate of two to three times that of overall US teen market over the next 5 years.

Key findings regarding Hispanic teen wireless subscribers include:

Hispanic Teens represent 16% of the overall US Teen market.
By the age of 15, penetration of wireless services among US Hispanic teens is 64% - by the age of 17, the penetration rate rises to 78%.
The US Hispanic teen is much more likely to use advanced telephony functions than other US teens, but less likely to use their camera phone.
Like the broader US teen market, Hispanic teens ask their phones to do more, from text messaging to purchasing content and feature a higher overall Average Revenue per User (ARPU).

"Teens overall are a critical wireless market segment, as initial subscriber and handset relationships can establish life-long purchasing patterns" according to Frank Dickson, Chief Research Officer for MultiMedia Intelligence. "Within the teen segment, Hispanic teens have unique wireless usage characteristics."

The report, "Spotlight on the Hispanic Wireless Teen: The 12-17 US Hispanic Teen Wireless Subscribers, Revenue, ARPU and Content" analyzes the US Hispanic 12-17 year old teen wireless market. This research is a result of MultiMedia Intelligence's strategic partnership with Experian. The partnership combines MultiMedia Intelligence's vast industry expertise, market sizing and forecasting models and databases with Experian's in-depth data on consumer behavior, psychographics, lifestyles, opinions and attitudes. Together, MultiMedia Intelligence and Experian deliver industry-first market segmentation, insights and forecasts based on combined superior supply-side and demand-side views of the markets, never before offered in this data driven, data hungry market.