iPhone Tops 4 Greystripe Gamers

By Reporter Wireless and Mobile News on October 17, 2008 12:50 PM

Greystripe release their October 2008 Consumer Insights Report, which reveals a deeper look at the consumers playing their games, along with mobile gaming demographics, click-through rates and exclusive iPhone statistics, all collected from their internal database of users. The iPhone is the Top kind of phone used for Greystripe games.

With the addition of the iPhone to the market, the user demographic for mobile games is changing and the advertising industry therefore needs to keep up with an ever-growing user base of savvy mobile game players.

According to Greystripe's results, iPhone game players prove to be part of a coveted demographic in the advertising world. Greystripe's iPhone games are the most popular among the sought-after 18 to 34-year old age group, with 48% of users falling into that category. Additionally, this coveted demographic is well-educated and affluent, with 80% having attended college and 46% making more than $78K a year. Most importantly, these users are accessing the mobile Web and playing games significantly more frequently than has previously been seen. Seventy-five percent of iPhone game players access the mobile Web at least once a day, while 66% use it more than once a day.

Greystripe's data discloses even more in-depth, valuable information about its game players. For instance, 87% of game players on both feature phones and iPhones are involved in the purchasing decisions in their families, with 73% of these respondents using the mobile Web at least once per day. With over 100 million games downloaded and a worldwide 9.1 percent click-through rate, Greystripe's game players prove markedly engaged.

Since the company launched their ad-supported mobile games catalog in 2006, over 100 million games have been downloaded. As the leader in this distribution model, Greystripe is able to provide useful data to the mobile industry and advertisers about the free mobile game player.

More insight into Greystripe's consumers, including: the handset preference for game users, gender distribution, the top 20 downloaded games, and more can all be found at https://www.greystripe.com/reports/ConsumerInsightsOct2008.pdf.