After one year in beta phase, itsmy.biz - www.itsmy.biz - launches
the largest social advertising network in the mobile space with a reach
of 4 million people.
54% male and 46% female mobile internet users from all carriers, mainly
between 16 and 42 years old in the US and Europe. The new target group
is: - digitally active everywhere -
Banner click-through-rates (CTR) are as high as 2.5%, itsmy.biz
offers tips for effective banner advertising - like frequent changes of
style and design - and combines this with intelligent banner serving.
During the beta phase Mobile TV and video gained the most user
attraction, every video had been watched 3.5 times in average on mobile
phones. Beginning of 2009 itsmy.biz will launch the world's first
mobile social advertising bidding system for the UK.
Gofresh based in Munich - Germany, who runs itsmy.biz, tested the
platform with world leading media and creative agencies more than one
year in US and Europe and served already more than 1 billion ads.