itsmy.biz Launches Social Mobile Ad Network.

By Reporter Wireless and Mobile News on October 3, 2008 1:05 PM

After one year in beta phase, itsmy.biz - www.itsmy.biz - launches the largest social advertising network in the mobile space with a reach of 4 million people.

itsmy.biz reaches 54% male and 46% female mobile internet users from all carriers, mainly between 16 and 42 years old in the US and Europe. The new target group is: - digitally active everywhere -

The network focuses on three mobile advertising formats: animated full colur banners, mobile site- and content branding as a well as mobile video and mobile TV.

Banner click-through-rates (CTR) are as high as 2.5%, itsmy.biz offers tips for effective banner advertising - like frequent changes of style and design - and combines this with intelligent banner serving. During the beta phase Mobile TV and video gained the most user attraction, every video had been watched 3.5 times in average on mobile phones. Beginning of 2009 itsmy.biz will launch the world's first mobile social advertising bidding system for the UK.

Gofresh based in Munich - Germany, who runs itsmy.biz, tested the platform with world leading media and creative agencies more than one year in US and Europe and served already more than 1 billion ads.