MMA Updates Mobile Ad Guidelines
The Mobile Marketing Association announced the release of an updated version of its global Mobile
Advertising Guidelines, that includes:- Updated mobile web guidelines with added recommendation on automatic resizing of mobile web banner ads
- Updated Multimedia Messaging (MMS)
- Updated the Audio Formats best practices
- Revised the Size recommendations
- New Mobile Video and TV guidelines including ad units and aspect ratios.
The latest version of the MMA global Mobile Guidelines can be downloaded from www.mmaglobal.com/mobileadvertising.pdf. The MMA has also published a Mobile Advertising Overview white paper (www.mmaglobal.com/mobileadoverview.pdf) as well as an Applications white paper (http://www.mmaglobal.com/mobileapplications.pdf) for educational purposes.
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