NFC Mobile Phone Trial on SF BART in Jack in the Box Successful
BART riders took part in a trial held in San Francisco's BART
used their contactless, Near Field Communication (NFC) enabled phones to
pay for their BART fares and meals at participating Jack in the Box
restaurants. The trial is deemed a success.
The results of the test from Jan. 28 to May 30, 2008 show that participants at BART stations frequently tapped smart advertisements in BART stations with their NFC phones. These posters contained directions to nearby Jack in the Box restaurants.
The results of the test from Jan. 28 to May 30, 2008 show that participants at BART stations frequently tapped smart advertisements in BART stations with their NFC phones. These posters contained directions to nearby Jack in the Box restaurants.
During the
trial, participants tapped their phones several hundred times on NFC-enabled smart
posters located throughout the BART terminal to obtain directions to the
nearest Jack in the Box restaurant from the BART station.
"The BART trial results show that transit
payment is a killer application for NFC mobile phones providing
convenience and speed to customers who take transit and other public
transportation frequently," said Michael
Mullagh, ViVOtech CEO. "We are also
encouraged to see that merchant card payments and opt-in smart poster
applications enabled by ViVOtech software through the same NFC mobile
phone were also highly used by the trial participants."
The data shows that trial participants took close to 9,000 trips on BART
during the trial. To pay at BART stations, they simply tapped their
NFC-equipped mobile phones, provided by Sprint, on top of the BART fare
gates.
This represents an average of 50 trips per participant during the four-month trial. Participants also topped-up their BART card balances more than 800 times using the over-the-air (OTA) feature of their NFC-equipped phones averaging five BART top-ups per mobile phone during the trial. More than 80% of trial participants indicated that the mobile wallet application was easy to use.
ViVOtech developed the wallet software for the NFC mobile phones and the OTA card provisioning servers that Sprint used for the trial. This enabled participants to remotely download their BART fare and Jack Ca$h(TM) gift cards onto their mobile phones, check their card balances, review previous transactions, automatically top up their cards and use their phones to pay for BART fares and Jack in the Box food. ViVOtech also provided the contactless payment devices that read the NFC-enabled chips at Jack in the Box restaurants
This represents an average of 50 trips per participant during the four-month trial. Participants also topped-up their BART card balances more than 800 times using the over-the-air (OTA) feature of their NFC-equipped phones averaging five BART top-ups per mobile phone during the trial. More than 80% of trial participants indicated that the mobile wallet application was easy to use.
ViVOtech developed the wallet software for the NFC mobile phones and the OTA card provisioning servers that Sprint used for the trial. This enabled participants to remotely download their BART fare and Jack Ca$h(TM) gift cards onto their mobile phones, check their card balances, review previous transactions, automatically top up their cards and use their phones to pay for BART fares and Jack in the Box food. ViVOtech also provided the contactless payment devices that read the NFC-enabled chips at Jack in the Box restaurants
Categories
NFC0 TrackBacks
Listed below are links to blogs that reference this entry: NFC Mobile Phone Trial on SF BART in Jack in the Box Successful.
TrackBack URL for this entry: http://www.wirelessandmobilenews.com/mt/mt-tb.cgi/1913
Leave a comment