Pay by SMS, Mobile Web or App Piloted by Citibank & Obopay

By Editor Wireless and Mobile News on October 14, 2008 10:25 AM

Citibank has launched a pilot of a new mobile person-to-person money transfer service with Obopay, for new and existing Citibank customers. Beginning on October 14, 2008, the Citi Obopay mobile payment service will be offered to all Citibank customers in the U.S., with a focus on Boston, Chicago, Maryland, Philadelphia, and New Jersey

This is the first time that a real-time, person-to-person mobile money transfer service with the ability to link directly to a bank account has been offered in the U.S.

Citibank customers participating in the pilot program can activate and connect the mobile service to their Citibank checking account or setup up a new mobile payment account at citi.obopay.com. Then, using their phone's Web browser, SMS text messaging or the downloadable mobile application, customers can send and receive money nearly instantly needing only the mobile phone numbers of friends and family members.

Citi and Obopay first joined forces in 2007 when Citi became an equity investor in Obopay and launched a consumer trial with Citi customers in select U.S. markets.

The Citi Obopay mobile payment pilot is one of many innovative solutions Citi is rolling out around the world. In addition to mobile, Citi is developing and delivering products and services for customers who commute via public transit, manage their money online, and are seeking a more convenient retail branch experience. Citi's goal is to be everywhere our customers need us to be by providing a superior customer experience by offering innovative, industry-leading products and services that drive our customers' success.

For more information, log on to citi.obopay.com.