Single Ad Marketplace First Real-Time Mobile Ad Market

As part of the SingleBrand Advertising Platform, the new Ad Marketplace presents a complete onscreen inventory of scheduled mobile messaging campaigns by each TV show. SinglePoint's targeting technology offers aggregated viewer data that allows further targeting by demographic, geographic, behavioral, and psychographic criteria. Time and location-sensitive campaigns are also possible. Publishers (networks and show producers) have the added benefit of fully showcasing their mobile ad inventory in one location to maximize their use of inventory and competitive pricing.

Advertisers simply login to the Web-based Ad Marketplace to view available inventory, pricing and demographic reach. Once these selections are made and the advertising is uploaded with associated preferences, this information is transmitted to the publisher in real-time for viewing and approval. Publishers login to the Ad Marketplace to define new inventory or review pending inventory buys, and can accept or reject advertising requests. Once approved, the advertisements are queued for serving into the scheduled campaigns. As the ad campaigns are running, advertisers and publishers can both view real-time performance metrics, such as impressions served, response rates and revenue earned.

"SingleBrand Ad Marketplace represents a milestone in mobile advertising," said Rich Begert, President and CEO of SinglePoint. "Brands and advertisers can now directly access this unique, highly targeted inventory in real-time for an efficient and cost-effective marketplace experience. Within the month of September alone we served close to 5 million ad eligible text messages."

By using the SingleBrand Advertising Platform, comprised of the Ad-Insertion Platform and Ad Marketplace, advertisers can easily buy inventory and submit ads for direct insertion into TV-originated mobile messaging campaigns quickly and easily. Ad formats that can be used include text and multimedia messages (SMS and MMS), enabling direct response campaigns such as click-to-call, click-to-link, and click-to-SMS. SingleBrand Ad Marketplace is integrated with the SinglePoint product suite which supports applications such as ticketing/coupons, video streaming and content download, but can also be customized and integrated with third-party campaign creation and advertiser management solutions.