The Hollywood Reporter Mobile Box Office Texts Weekend Film Grosses

By Contributor Wireless and Mobile News on October 28, 2008 12:32 PM

The Hollywood Reporter will offer THR Mobile Box Office, that delivers first-to-market weekend boxoffice estimates to cell phones and other mobile devices via a SMS text message alert, will launch Sunday.

Subscribers to THR Mobile Box Office will be the first to get the official studio box office grosses tallies provided by The Hollywood Reporter's sister service, Nielsen EDI. THR is owned by Nielsen Business Media, a part of the Nielsen Co.

Through THR Mobile Box Office, the weekend grosses will be pushed via SMS text alert, featuring the top five movie results. Users can sign up for the alert by texting "THR" to 847269 (or THRBOX) and will receive the tallies each Sunday morning. The data also will be sent to THR subscribers via e-mail newsletter, featuring the weekend's top 10 performers.

The Hollywood Report also has a mobile web version reached by typing mobile.thr.com into a mobile web browser.