Transpera Launches Mobile Campaign for Lincoln MKS

By Contributor Wireless and Mobile News on October 6, 2008 12:33 PM

Transpera launched a new mobile video ad campaign from Ford Motor Company. The ad campaign, designed to unveil the all new 2009 Lincoln MKS, will run within Transpera's network of premium mobile content sites, including AP Mobile News Network and CBS Mobile News.

The media package, structured by Mindshare/Team Detroit and Transpera, consists of a combination of mobile ad units which include "Peek" pre-roll video, display banner placements and proprietary Overlays served through Transpera's Ad Platform (TAP). "Peek" pre-rolls are 5-15 second mobile video ads, targeted based on content usage and demographics, and inserted server side in real-time to ensure rapid delivery with no lengthy rebuffering.

Transpera is the only company to offer mobile overlay units -- text or graphics that appear on the selected video while it's playing. The campaign utilizes Transpera's combined advertising package, which both companies assert are more effective than mobile ad banners alone. Data resulting from the campaign will be available in the following months.

The Lincoln MKS campaign is aimed at the technologically astute and connected audience with a message for them to "Boot Up," "Lift Off," and "Reach Higher."