itsmy.com Taps Taptu for Mobile Search

By Contributor Wireless and Mobile News on November 4, 2008 11:33 AM

itsmy.com, global mobile communities has chosen Taptu, pure-play search engine designed specifically for mobile, to provide itsmy.com's growing community with search service, and access to an index of mobile-friendly web content.

itsmy.com's community of over two million users will gain access to a variety of content via Taptu. Taptu's strength is entertainment search; helping users find and enjoy a wealth of mobile content such as videos, music, images and lots more

Taptu finds the best of the web for mobile phones; serving content to mobile devices that looks great and can be easily shared amongst friends. itsmy.com has chosen to add Taptu's search functionality to give its users a rich mobile search experience; they can now search for entertaining mobile Internet content from within their community and also directly from their personal mobile homepage.

In addition to core search functionality, Taptu can now offer mobile partners, like itsmy.com, mobile search sponsored links. This provides partners with a new incremental revenue stream, and gives advertisers access to high-value and young audiences in a relevant and efficient way. With worldwide mobile advertising projected to surpass $2.7 billion in 2008*, the opportunity is clear.