Obama's Msg Clear - Thanks All - Txt Wrked Due 2 Quattro

By Editor Wireless and Mobile News on November 5, 2008 11:47 AM

Just before Barack Obama made his acceptance speech last night, his followers recieved the following email message (without the fire works graphics):

Subject: How this Happened

Friend:

I'm about to head to Grant Park to talk to everyone gathered there, but I wanted to write to you first.

We just made history.

And I don't want you to forget how we did it.

You made history every single day during this campaign -- every day you knocked on doors, made a donation, or talked to your family, friends, and neighbors about why you believe it's time for change.

I want to thank all of you who gave your time, talent, and passion to this campaign. We have a lot of work to do to get our country back on track, and I'll be in touch soon about what comes next.

But I want to be very clear about one thing...

All of this happened because of you.

Thank you,

Barack

COMMENT FROM WIRELESS AND MOBILE NEWS:

Texters will note that the message was too long to be sent as a text message which is limited to 140 characters, this message is 674 characters with spaces. To text this message it would be:

B4 I go2 Gran Pk, txt U. U made history every day U wkd 4 change. Don't 4get how we did it. Thnx 2 U all 4 time. More work 2 do. Txt U l8ter.

Unfortunately, Obama's eloquence doesn't work in text as well as it does in email or in speeches.

As we wrote earlier today mobile played a big role in the Obama campaing and Quattro Wireless helped in the text and info targeting.<br />

Quattro Wireless issued a news release showing how it helped helped the Obama campaign . Quattro Wireless developed  the Obama "Vote Early" media plans within Quattro's network of carriers, premier publishers and integrated partners like Boost Mobile and ChaCha.

Obama campaign delivered geo-targeted advertising messages in key battleground states including Iowa, Ohio, Indiana, North Carolina, Nevada, New Mexico, Colorado, Florida, Montana and Wisconsin.

Quattro enabled both demographically targeted ads through its publisher partner relationship with wireless carrier Boost Mobile, as well as geographically targeted ChaCha, a SMS answering service.

On ChaCha, Quattro leveraged SMS text message advertisements promoting the "Vote Early" strategic outreach as well as making accessible state-specific voting information. For example, users that opt-in to the "To vote early reply OBAMA" advertisement in Iowa received local information about the Obama campaign, Iowa voting locations and contact information.<br