Amobee Offers Ad Platform for iPhone and Android

By Contributor Wireless and Mobile News on December 10, 2008 12:02 PM

Amobee Media Systems, advertising solutions provider for mobile operators, has released its Handset Application Programming Interface (HAPI) for the Apple iPhone and Google Android operating system.

HAPI already supports BREW, J2ME, Blackberry and Symbian.

Operators can serve advertising impressions into applications running on the iPhone and Google G1.

"The Apple iPhone and the Google GPhone have proven that consumers are hungry for new mobile services, but these devices have not changed the fact that users must be charged in order for application developers and content providers to generate revenues," said Zohar Levkovitz, CEO of Amobee Media Systems. "With Amobee's HAPI, operators can now ad-enable new applications running on these devices, while providing developers and media companies new ways to monetize this promising new media."

Amobee's HAPI Software Development Kit (SDK) provides a convenient way for mobile operators to ad-fund their mobile applications. It manages all aspects of advertising campaigns in a cohesive manner alongside other advertising channels such as WAP, games, video and SMS. Amobee's HAPI is designed to support both online and offline modes, while guaranteeing the most suitable advertising experience. Amobee's HAPI supports, among others, textual, graphical and video adverts and is capable of extensive data analysis including specific interactions such as click to call, click to SMS and click to browse.