iPhone Rules Wi-Fi Ad Requests, Says AdMob

By Reporter Wireless and Mobile News on December 18, 2008 12:35 PM

AdMob has released some new information about smartphone ad serving and Wi-Fi

The iPhone is at the forefront of Wi-Fi usage and recently launched smartphones such as the G1 and BlackBerry Bold suggest that Wi-Fi traffic will continue to grow in the coming months. Mobile devices that aren't phones (e.g. Sony PSP, iPod Touch) are also generating significant traffic on WiFi.

In the US, 8 percent of total requests in November were on Wi-Fi networks, up from 3 percent in August.
42 percent of iPhone requests are made from Wi-Fi, notably higher than most other WiFi capable phones which average between 10-20 percent. iPhone Wi-Fi usage is generally higher on iPhone specific sites and applications than on normal mobile sites.
8 percent of UK requests in November were on Wi-Fi networks, up from 4 percent in August. After the iPhone and iPod Touch, the Nokia N95 and other N series phones are the leading WiFi devices in the UK.
The G1 (HTC Dream) generated 15 million requests in November and already represents 7 percent of all T-Mobile traffic. Android had a 2% share of smartphone operating system traffic in the US.

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