Mobile Social Networking to Reach 800 Million in 2012
Mobile social network users is growing quickly.
According to a study conducted by The Kelsey Group and ConStat, the percentage of mobile phone users who said they accessed social networks from their handset jumped 182% from September 2007 to October 2008.
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eMarketer predcits that by 2012 over 800 million users
worldwide will access and participate in social networks via their
mobile device. The number was 82 million in 2007. The
total mobile
social network user base in 2012 will be under 20% of the worldwide
mobile user population. However, it is likely that these users will
have a strong mpact on marketing, media and mobile communications
because creating and sharing digital content (user-generated and
professional) forms much of the social networking experience.
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