Stella McCartney Mobile Campaign from Millenial Media

By Contributor Wireless and Mobile News on December 16, 2008 11:38 AM

Mobile Ad network Millennial Media, luxury lifestyle fashion brand Stella McCartney has teamed for mobile marketing.

The campaign, which launches today, and continues through the end of January 2009. Created by Millennial Media, the campaign seeks to build awareness and consumer interest for the Stella McCartney spring and summer 2009 collections.

A series of banner advertisements will be prominently placed on various mobile Web sites within Millennial Media's premium mobile advertising network. This network is the largest in the U.S. with over three billion monthly impressions across more than 2,000 quality sites.

As consumers visit news and information sites on the mobile Web, they may click on any Stella McCartney banner to be immediately transported into an interactive fashion experience that closely replicates window shopping via a mobile device. When at the mobile Web site, located at http://lp.mydas.mobi/custom/stella/iphone/index.php for iPhones, and at http://lp.mydas.mobi/custom/stella/index.php for all other smartphones, a user then selects the Stella McCartney collection she wishes to explore. The user is then directed to a mobile fashion show, a series of look books which showcase each item in the collection. The user may then click on a specific design or accessory for a closer, detailed look.