Glu Mobile to Sell Directly to Consumers with Movaya Tech

Mobile game publisher Glu Mobile has integrated Movaya's PlugNPlay and TryNBuy solutions into Glu's website for direct-to-consumer sales.

"It has been a great experience working with Movaya to offer Glu's award-winning games directly to our customers," said Jill Braff, senior vice president of global publishing, Glu. "Through our alliance with Movaya, we have developed a cost-effective solution capable of delivering games directly to mobile devices through the glu.com website."

"Movaya's technologies will enhance how Glu is able to sell its games," said Phil Yerkes, CEO of Movaya. "Rather than relying solely on wireless carriers and other third-party distributors, Glu now has the power to market its products directly to customers. The move allows customers to sample games and stay informed on updates and new offers, and more importantly, creates a new distribution channel to generate additional revenue for Glu."

Immediately, Madagascar: Escape 2 Africa, The Dark Knight and Family Feud are available for purchase from Glu.com using the Movaya platform, with additional titles being added over the coming weeks and months.