Johnsonville Sausage & Coleman Grill Mobile SuperBowl Contest from Air2Web

By Contributor Wireless and Mobile News on January 30, 2009 2:29 PM

Air2Web is deploying a text-to-win mobile marketing campaign during the 2009 Super Bowl for Johnsonville Sausage.

The Super Bowl is the most watched television event of the year, and Johnsonville Sausage is capitalizing on the event's high level of visibility for their first foray into mobile. To enter, all fans need to do is text "football" or "gameday" to 48775 on their mobile phone and let the games begin.

The campaign will run through February 28, 2009 and fans can enter by mailing in an entry form, entering online at www.johnsonville.com/gameday or via SMS on their mobile phone. Fans that enter have the opportunity to win one of three packages sponsored by Johnsonville Sausage and Coleman Outdoor Products. On the website you can also get coupons.

The campaign will result in ten lucky mobile users winning the Grand Prize of Coleman Roadtrip packages that include one Gas Grill LXE, two portable deck chairs, one steel-belted cooler, one blender, and twelve coupons for Johnsonville products. Ten first prizes will also be awarded consisting of one soft-sided cooler and twelve Johnsonville coupons. In addition, one hundred second prizes will be awarded consisting of one hard bottom cooler and four Johnsonville coupons. No purchase is necessary to enter or win and there is a limit of one entry per day per person.

"When we decided we wanted to develop a mobile promotion around the Super Bowl, we looked for mobile marketing providers that had the required technology and the highest level of expertise," Ron Scherer, National Accounts Manager for Johnsonville, said. "Air2Web was the top contender in both areas and we've been extremely pleased with our selection."

Official rules are available on the Johnsonville Sausage website and in-store at SUPERVALU retail stores including; Albertson's, Acme, Biggs, Cub Foods, Farm Fresh, Jewel, Shopper's, Shop 'N Save and Shaw's/Star in selected geographic regions.

A comprehensive nationwide consumer support plan includes television ads, online banner ads, ESPN Radio, media tour, FSI drop and POS promotion in January and February.