MediaFLOers View Mobile TV More than 20 Minutes a Day

By Contributor Wireless and Mobile News on January 8, 2009 2:08 PM

MediaFLO plans to make FLO TV available to more than 200 million consumers across more than 100 markets in 2009.

MediaFLO's market research shows that consumers are adopting more mobile TV services. After they adopt to mobile TV, they use the services with increasing regularity.

Metrics show that FLO TV viewers spend an average of more than 20 minutes per day watching television on their phones. The time is about the same average as U.S. cell phone users spend per day talking on their cell phones, according to CTIA's Semi-Annual Wireless Industry Survey.

FLO TV's most dramatic viewership increases in 2008 occurred during live events.

* Viewership increased 103 percent over the daily average during the U.S. Open golf championship playoff featuring Tiger Woods and Rocco Mediate.
* FLO TV's dedicated Olympics channel, available exclusively on AT&T Mobile TV, was the most-watched channel on the AT&T Mobile TV service during the live Olympics coverage.
* Live coverage of Hurricane Ike helped spike viewership by 31 percent during the storm.
* On Election Day, FLO TV subscribers spent an average of 22 percent more time watching TV on their phones.

"These findings demonstrate the power of being connected in real-time to the news, sports and entertainment events consumers care about," said Gina Lombardi, president of MediaFLO USA. "In collaboration with our carrier partners, MediaFLO USA will continue to lead the evolution of live mobile television and extend FLO TV to tens of millions of previously unreached consumers in dozens of new markets across the country."

All programs featured on the FLO TV service are available to consumers through leading wireless operators in more than 65 major metropolitan areas nationwide, including Atlanta, Chicago, Dallas, Las Vegas, Los Angeles, New York, Seattle and Washington, D.C. To learn more about FLO TV, please visit www.flotv.com.