The Mobile Marketing Association has published a Mobile Banking Overview. Subjects include market size,
consumer-focused mobile banking products and services, and the mobile
media channels available to banks and other financial institutions.
It shows ways for optimizing mobile banking
communications and campaign effectiveness within each channel.
Sean Moshir, CEO of
CellTrust and Mobile Banking Sub-Committee Co-Chair at the MMA. "We
believe that mobile banking will parallel the Internet era in many
aspects, leading consumers and financial institutions alike to become
more comfortable with mobile transactions."
The overview is the result of ongoing member collaboration with the
MMA North America Mobile Banking Sub-Committee of the MMA Global Mobile
Commerce Committee. The Mobile Banking Overview includes participation
from the following MMA Mobile Banking sub-Committee member companies:
Acuity Mobile, AT&T Mobility, CellTrust Corporation, Fidelity
Investments, Silverback Media, Sprint, VeriSign, Inc., Verizon
Wireless, Virgin Mobile, USA and Washington State Employees Credit
"The improved user experience across handsets and networks and
better browsing capabilities associated with the mobile web have
resulted in significant growth in the mobile banking market over the
past several years," said new MMA President and CEO Mike Wehrs.
The MMA Mobile Banking Overview can be downloaded from