The Mobile Marketing Association has published a Mobile Banking Overview. Subjects include market size, consumer-focused mobile banking products and services, and the mobile media channels available to banks and other financial institutions.
It shows ways for optimizing mobile banking communications and campaign effectiveness within each channel.
Sean Moshir, CEO of CellTrust and Mobile Banking Sub-Committee Co-Chair at the MMA. "We believe that mobile banking will parallel the Internet era in many aspects, leading consumers and financial institutions alike to become more comfortable with mobile transactions."
"The improved user experience across handsets and networks and better browsing capabilities associated with the mobile web have resulted in significant growth in the mobile banking market over the past several years," said new MMA President and CEO Mike Wehrs.
The MMA Mobile Banking Overview can be downloaded from www.mmaglobal.com/mbankingoverview.pdf.