Nokia announcedat Mobile World Congress their app store; a one-stop shop, the Ovi Store to open in May.
Ovi Store will target media through their social connections and
their physical location information. It will have advanced content targeting capabilities and
monetization options that allow content providers and application
developers to leverage the power of Nokia's global scale in devices
Beginning in March, content providers, developers and the existing
Forum Nokia developer ecosystem can begin uploading their content at
publish.ovi.com to be the first to distribute their media through the
Ovi Store. Content providers can already
sign up for access.
The
Ovi Store will consolidate the experiences from the current
content services including Download!, MOSH and WidSets to a single
channel, and expands upon Ovi Services to deliver media influenced by
the people and places that matter to you.
The content will range from applications,
games and videos to widgets, podcasts, location-based applications and
personalization content for Nokia Series 40 and S60 devices. The Nokia
N97, available in June, will be the first device to include the simple
and easy-to-use storefront. In addition, tens of millions of existing
Nokia Series 40 and S60 users will be capable of enjoying the new
service starting in early May.
Unlike
traditional mobile storefronts, the Ovi Store, if enabled by the
consumers, will target those consumers with tailored content based on
Nokia's unique ability to take advantage of and learn from the
consumer's location and social connections
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