Sprint Wins Market Leadership Consumer LBS Award

Frost & Sullivan has awarded Sprint the 2008 Award for Market Leadership in the Consumer LBS Market for its open approach to developing GPS applications for mobile phones.

Sprint offers a wide variety of consumer GPS applications and  recently announced that it will offer developers open access to two location aggregation platforms.

Frost & Sullivan projects that the U.S. market for wireless carriers' consumer LBS applications will reach approximately $3.3 billion in annual revenues by 2013.

Sprint LBS services include: Sprint Navigation, which provides GPS-enabled, turn-by-turn driving directions with 3D moving maps, one-click traffic rerouting and more than 10 million local listings. Sprint Family Locator, which enables a parent to use their phone or PC to find the location of a family member, which is displayed on a map along with the address, surrounding landmarks and accuracy of the information within a specified radius.