Xiam Zooms into LBS with Location Based Suggestions

By Contributor Wireless and Mobile News on February 9, 2009 10:42 AM

Xiam Technologies announced that subscribers can now receive recommendations to guide them to places and events when they are on the go or traveling.

Xiam has enhanced its MPOS (My Personal Offers System) platform to deliver recommendations ranging from helping subscribers find their way around new cities to locating products and services they need quickly, wherever they are.

Through the addition of two new algorithms to its state-of-the-art recommendations engine, Xiam will now make location-based recommendations and assisted mobile Internet discovery available to its global customer base.

The platform's open APIs provide operators, publishers and third party brands the ability to make geographically specific offers of content and services to subscribers. Location-aware recommendations are accurate to the latitude and longitude of the device, providing relevant results in real-time for anything from local hotspots to retail outlets.

"Xiam technology continues to be in the vanguard of a rapidly evolving mobile landscape. With increased penetration of location-aware devices and networks, our service will allow subscribers to tap into a compelling discovery tool based on their mobile location," said Colm Healy, vice president and general manager of Xiam. "We are delighted to bring these future facing applications of our technology to market and believe they will significantly improve how subscribers interact with and use the vast range of services and applications which are now becoming available over 3G networks."

In addition to providing next generation personalized services that can be used across all IP domains, including mobile and Web, Xiam has added an assisted mobile Internet browsing discovery service to its platform. The service allows subscribers to receive individual recommendations for mobile sites and widgets, expanding their experience of the mobile Internet. This capability can work for both on and off-portal sites as desired by the operator. As the adoption of 3G technology continues to expand and mobile content becomes more available, Xiam's assisted browsing service intuitively delivers the very best mobile Internet choices to subscribers.

Xiam, a world leader in discovery and recommendations solutions, will demonstrate these new features of their patented technology at the Mobile World Congress 2009 in Barcelona, Spain (Hall 8, Booth 53).