In order to answer the growing need for fast mobile-friendly websites dotMobi launched their free Instant Mobilizer in February. This service makes the transition to the mobile web easier for small and medium-sized businesses as well as increased sales of dotMobi domain names. Instant Mobilizer transforms existing PC-based websites for use on all mobile phones and networks.

After registering a dot.mobi domain and entering in the businesses' URL, Instant Mobilizer automatically converts the existing website into a dynamic mobile version.  Hosting for the mobile website is provided free of charge.  Instant Mobilizer also adds user-friendly upgrades including one-click calls to the business and Google maps. Because it is a dotMobi domain name, it offers better search engine discovery as a mobile website.. The Instant Mobilizer service is offered through dotMobi regitration partners, such as eNom.

"There was a quick response to Instant Mobilizer with dotMobi domain registrations and a healthy number of downloads of Instant Mobilizer," said Jeff Eckhaus Senior Vice President, Platform, Demand Media which operates eNom, registrar and reseller domain names,  "The program exceeded our expectations with a significant increase in dotMobi registrations."