WIRELESS AND MOBILE NEWS

Multiplied Media Corporation announced that Poynt their local searcyh app has surpassed 400,000 users.  It' nice to know because we named Poynt our "BlackBerry Storm App of the Day" on February 15.

Every day, between ten and 15 percent of Poynt's user base is active, performing an average of two queries each. The weekly return user number averages 40 percent and over 75 percent of users used Poynt in the month of April, generating over 1.5 million queries. As additional features, such as people and restaurant search, are integrated in the coming months, it is projected that the average number of daily queries will increase by ten percent and repeat usage will be even stronger.

Andrew Osis, CEO, Multiplied Media, said, "We are extremely pleased to be well above industry norms in terms of continued application usage.

The Poynt application is available for the BlackBerry Pearl and BlackBerry Curve series smartphones, as well as the BlackBerry Bold and BlackBerry Storm and takes advantage of capabilities including locates by GPS and cell tower, click-to-call, click-to-map and click-to-view-website.

Poynt for BlackBerry smartphones includes such rich features as:

• Cell-site locates - Cell-site locates allow Poynt to quickly access a user's general location while awaiting a GPS lock.
• GPS - the GPS functionality has been optimized to provide faster accurate locates.
• Enhanced User Interface - Poynt's UI was developed specifically for BlackBerry smartphones to provide users with an immersive, easy-to-use and visually appealing experience.
• Mapping Integration - Poynt is fully integrated with both BlackBerry® Maps and Google Maps.
• Address Book Integration - Users can add frequently accessed listings to their BlackBerry Address Book, providing convenience for future lookups.
• Share Search Results - Integration with BlackBerry Email allows users to easily share listings with friends and colleagues.
• Movie Module - Users can plan their night at the movies by seeing what is playing near them, watching trailers, viewing showtimes, reading reviews, cast and synopsis, and purchasing tickets.
• Theater Details - Users can get information on seating layouts, wheelchair accessibility and number of screens.
• Add to Calendar Option - Users have the ability to add movie search results to their BlackBerry Calendar by date and showtime, as well as invite friends to join them. Ticket purchase links are also included.

Poynt is a free applicationand is available to BlackBerry smartphone owners in Canada, the United States and Germany. Poynt is available for download on BlackBerry App Worl(www.blackberry.com/appworld) or by visiting http://m.mypoynt.com from your BlackBerry Browser.

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