NAVTEQ Adds Lonely Plane to NAVTEQ Travel Guide

By Contributor Wireless and Mobile News on May 12, 2009 1:09 PM

NAVTEQ, expanded its travel and leisure guide portfolio with the addition of Lonely Planet for NAVTEQ: Travel Guide.

At launch, the travel guide will cover 19 cities in Australia and New Zealand, with expansion planned to other countries such as India, Indonesia, Malaysia, Singapore, Taiwan and Thailand soon thereafter.

Offering reviews for thousands of points of interest (POIs) throughout Australia and New Zealand - both of which ranked among the top five travel destinations according to Lonely Planet's 2008 Travellers' Pulse Survey - the content enables navigation applications to provide recommendations about where to stay, eat or spend leisure time.

Lonely Planet for NAVTEQ lends itself to quick and flexible integration into location-aware applications. First, Lonely Planet content is precisely matched to the NAVTEQ map, enabling consumers to navigate to their desired destinations. NAVTEQ also leverages integration-friendly formats and innovative location referencing which will speed integration into customer applications. Plus, NAVTEQ's ongoing relationship with Lonely Planet also allows updates to Lonely Planet's content to be accurately reflected in the product.

Jeff Trounce, global manager of client solutions for Lonely Planet, commented, "At Lonely Planet we have a long history of providing information about sights, restaurants, shops and other locations all over the world. Whether you are travelling or you're a local, it's important to get this detail in the right place at the right time, and this collaboration with NAVTEQ allows us to do this on a mass scale."

"The Lonely Planet content is a welcome addition to our travel and leisure guide portfolio," said Aaron Dannenbring, vice president Asia Pacific map and content products. "As a premier travel guide brand, Lonely Planet content will augment our customers' pedestrian and vehicle navigation solutions on a variety of platforms."