WIRELESS AND MOBILE NEWS

The latest AdMob metrics show smartphones accounted for nearly 3 times more usage than their relative market share in its April 2009 Mobile Metrics Report. The report also compares usage of mobile Web sites to usage of HTML sites on mobile devices, finding that relative usage of both is highest on Apple and Android devices.

Highlights from the April 2009 AdMob Mobile Metrics Report:

• While Gartner estimated global smartphone sales represented 12 percent of total device sales in 2008, 35 percent of AdMob's worldwide ad requests in April 2009 came from smartphones. This means that smartphones accounted for nearly 3 times more usage than their relative market share.
•  The iPhone OS had 8 percent of the smartphone market, but generated 43 percent of mobile web requests and 65 percent of HTML usage.
• The Android OS share of the smartphone market was less than 1 percent, but generated 3 percent of mobile Web requests and 9 percent of HTML usage.
• The Symbian OS had 52 percent of the smartphone market, but generated only 36 percent of mobile Web usage and 7 percent of HTML usage.
• ·sage of mobile website greatly out paces usage of HTML sites on smartphones running the Symbian and RIM Operating System (OS).
• 24 percent of US requests were made over a Wi-Fi network. The top five Wi-Fi devices in terms of usage were the iPhone, iPod touch, Sony PSP, HTC Dream (G1), and HTC Dash.