Strong Demand for Mobile Video, Says QuickPlay

By Reporter Wireless and Mobile News on May 11, 2009 1:28 PM

QuickPlay Media, unveiled the findings of its latest quarterly consumer consumption analysis.

The results--aggregate usage statistics from 15 representative QuickPlay-powered services over the first quarter of 2009--reveal that consumer demand for streaming and mobile video download content remains strong.

The findings, compiled between January 1 and March 31, 2009, show that the number of total live TV and video streams viewed in the first quarter increased significantly from the previous quarter while the number of unique streaming viewers also experienced a noticeable increase over the same timeframe. In regard to downloads, the total number of mobile video downloads experienced a slight increase.

Video Streams

Total number of live TV and video streams increased by 61% from Q4 2008 to Q1 2009
Total number of unique viewers increased by 11% from Q4 2008 to Q1 2009
Average streams per user decreased slightly from 17.4 in Q4 2008 to 15.7 in Q1 2009

Video Downloads

Total number of video downloads increased by 3% from Q4 2008 to Q1 2009.
Average download per user rose from 6.1 in Q4 2008 to 6.3 in Q1 2009.

In addition to the figures above, consumers continued to show their preferences when it comes to the types of content they stream and download. News remained the most popular category for live streaming on mobile, while sports made a jump into second place.

"What the first quarter shows us is that interest in mobile TV and video remains strong," said Wayne Purboo, president and CEO, QuickPlay Media. "As demonstrated by the tremendous interest in our recently released PrimeTime2Go service, it is clear that mobile devices are becoming firmly established as a source of high-quality entertainment for consumers on the go."

"The positive results demonstrated by QuickPlay Media are consistent with our research that suggests mobile TV and video services will continue to grow at a steady pace, with the most popular categories being news, sports and music," said Lewis Ward, research manager, wireless communications research at IDC. "The significant reach of QuickPlay's services across carriers and their broad selection of content from leading media companies has allowed the company to maintain its rapid evolution even in a tough economy."